Installation and Upgrade

• Easy Installation
  Oempro installation is quite easy and takes only a minute! Just upload Oempro files to your server, change directory permissions and run the installation wizard. That’s all!
• Easy Upgrade
  You can easily upgrade to newest Oempro version by just running the upgrade utility. It will take only a few seconds to get upgraded.

Branding and Localization

• Easy Branding
  You can offer Oempro to your customers under your own brand. Branding of Oempro is quite easy and can be done through user interface.
• Easy Translation
  Oempro can be translated to any language. Any person who has no PHP programming experience can do translation.
• Multi-language and multi-theme support
  You can use multiple languages and themes in Oempro for each administrator and campaign owner accounts.
• Easy product branding with a few clicks
  Oempro includes ‘Branding’ section that lets you to change product logo, name, copyright link visibility and more.

Mail Lists

• Different member sources
  A unique feature of Oempro which lets you to use your existing member source instead of importing them into Oempro database. Oempro can be linked to any MySQL database.
• Double opt-in/out settings
  You can set different opt-in/out settings for each mail list. Oempro fully supports double opt-in/out confirmation methods to help you to keep your mail list legitimate and clean.
• Mail list subscription and unsubscription behaviors
  You can set behaviors for each mail list. In this way, if a member unsubscribes, Oempro can subscribe them to another mail list or perform a different process.
• Mail list snap shots
  See daily subscription and unsubscription activity with attractive charts for each mail list
• Auto responder link click through and open tracking
  Oempro tracks both link click through and email opens of auto responders and opt-in/out confirmation emails. You can generate nice looking reports based on these statistics.
• Auto reminder emails for opt-in/out pending members
  Oempro can send auto-reminder emails to members who are pending for double opt-in or opt-out for the defined amount of days.
• Custom field assignment and preferences
  You can assign multiple custom fields to different mail lists and set their mandatory and unique settings for each mail list.
• Custom field validation rules
  You can apply several types of validation rules or set your own rule for each custom field. In this way, you can force member to enter a formatted value such as phone number.

Administration

• Administrator privileges
  Oempro lets you to limit each administrator account very detailed. You can set different access and behavior types for almost all sections of Oempro.
• Administrator limits
  You can define different account limits for each administrator such as allowed number of mail lists, auto responders, campaigns, etc.
• Administrator sending activity limits
  You can limit each administrator campaign sending activity based on time frame (based on dates of the week and hours of the day) and number of emails per time interval.
• Different themes and language settings for administrators
  Oempro gives you opportunity to set different user interface themes and languages for each administrator.
• Different sender settings for administrators
  Each administrator can define their own from/reply-to and return path email addresses to use in their own newsletter email campaigns.
• Private ownership for each administrator
  Administrators can only manage their own mail lists, auto responders, newsletter campaigns, templates, etc.
• Super Administrator management
  Super administrators can switch to other administrator accounts with one easy click to manage target administrator account.
• Administrator sign-up system
  You can publish administrator sign-up form on your website and accept new administrator accounts online. Oempro can apply pre-defined limits and privileges for new sign-ups.
• Default email headers and footers
  You can set default email headers and footers for each administrator. Oempro will insert these headers and footers to every newsletter campaign they are sending.
• Default sending methods
  You can define default sending methods for each administrator. Oempro will send newsletters through the defined sending gateway defined for the administrator.
• Default return-path email address
  You can define default return-path email address for each administrator. In this way, you can still continue tracking bounced emails even they select different from email address.

Mail List Members

• Additional information fields
  You can collect unlimited amount of additional information about your members such as age, gender, address, etc. You can use this information to personalize your newsletters.
• Member ban and black lists
  Oempro can automatically insert unsubscribed members into black lists or you can generate ban lists to avoid future mailings to those members.
• Mass removal of members
  You can easy mass remove members by Oempro’s advanced mass remove utility.
• Auto purging members
  You can purge members based on certain criterias.
• Ability to purge bounced members
  You can manually purge all bounced members or certain bounce levels such as hard or soft.
• Member area
  You can provide access to secured member area to let your members update their personal information or manage their mail list subscriptions.

Data Import and Export

• Member data import
  You can import your members easily by using Oempro’s import wizard. You can import from Excel CSV files, another MySQL database, copy & paste and emails in a mailbox.
• Member data export
  You can export your members to Excel CSV and XML files.
• Campaign statistics export
  You can export campaign statistics such as link click through, opens, failures and bounced members to Excel CSV files.

Website Integration

• Easy integration to websites
  Oempro includes easy-to-use subscription and unsubscription form generation wizard. You can insert unlimited forms to several websites easily.
• Re-brandable result pages
  You can rebrand subscription and unsubscription result pages for each form. In this way, you can use single Oempro installation for several websites.

Reports and Statistics

• Member newsletter open reports
  Learn how many member opens your newsletter and when. Oempro provides this useful information with a nice chart as well.
• Member bounce detection reports
  Learn how many bounces have been detected and filtered by Oempro. You can see the number of bounces per campaign and bounce levels.
• Nice looking statistical charts
  Every statistics and reports in Oempro also includes nice looking charts.
• Real time SPAM rating and advisor to increase email delivery success
  Oempro analyses your newsletter and provides you useful suggestions to minimize the chance of getting filtered by SPAM filters.
• Required bandwidth estimator for email campaigns
  Learn the estimated bandwidth usage of your newsletter campaign before sending your campaign.
• Newsletter email open rates and statistics
  Oempro provides you very detailed statistics about open rates, member who have opened your newsletters and open time frames.
• Newsletter click through statistics
  Oempro provides you very detailed click through statistics. You can learn which member clicked what link and when.
• Tracking email forwards
  You can insert forward to friend links into your newsletters and let your recipients to forward your newsletter to their friends. You can track these forwards through Oempro.
• Bounced email filtering and handling
  Oempro filters bounced emails automatically and classifies them based on bounce level. You can define detection behaviors such as auto purging or changing the status.
• Detailed bounce detection reports and statistics
  You can track the bounce detection status through nice looking charts. You can export bounced members through export wizard.
• Campaign performance comparison
  You can compare several campaigns based on their deliverability, open rates, click through etc.
• Custom report generation
  You can generate and save custom reports based on member information such as age, country or any other information. These reports can be saved for previewing later.
• Email domain statistics
  Learn about the percentages of email domains in your mail lists. In this way, you can optimize your newsletters for the highest percentages.

Campaign Creating and Editing

• Step based campaign creating and editing
  Campaign creating and editing is so easy. Oempro provides you all options in step-by-step format to make it easier to use.
• Multiple mail list selection for email campaigns
  You can send your newsletter to multiple mail lists at a time.
• Segmentation and filtering for email campaigns
  You can apply additional segmentation and filtering rules to your newsletter campaign based on member information.
• Scheduling options
  Set your campaign to be sent immediately, at a future date and time or recursively in the future (ex: send every Monday and Friday at 11pm)
• WYSIWYG Rich text editor
  You can create your newsletters and newsletter templates on-the-fly by using Oempro’s nice looking feature rich WYSIWYG rich text editor.
• Email notifications upon campaign delivery
  Oempro can send notification emails to campaign owners upon delivery gets completed.
• Different from/reply-to and return path email addresses
  You can define and select different from/reply-to and return-path email addresses for each campaign.
• Randomly selected subjects
  You can define multiple subjects for your newsletter and let Oempro to randomly select different subjects for each recipient.
• Different sending gateways
  You can define different sending methods (SMTP servers, local mail servers, etc.) for each campaign.
• Newsletter preview
  You can preview your newsletter through web browser or by email
• Image embedding
  You can let Oempro to retrieve and embed images into the newsletter. In this way, your newsletter images will still be visible even recipient email client does not allow images.
• Email attachments
  You can attach unlimited files to your newsletters and auto responders.

Campaign Sending

• Detailed email campaign reporting
  Oempro provides very detailed reporting features to you. You can track every possible action based on your newsletter and see results in nice looking charts.
• Real time email campaign sending activity
  Oempro includes unique real time campaign sending activity tool which lets you to view number of delivers, opens, link click through, bounces, unsubscriptions at the same time.
• Ability pause and resume ongoing email campaigns
  You can pause and resume an ongoing campaign at anytime.
• Real time email open and link-click through statistics
  Enjoy the real time campaign statistics. Opens, link click through, unsubscriptions and bounce detections will be updated live while you are watching.
• Auto email sending failure detecting and resuming
  For whatever reason, if your sending activity gets terminated by your server, Oempro can detect this and resume your campaign.

Email Personalization

• Personalization based on member information
  Personalize your newsletter based on member information. You can use any data of your recipients. This will definitely increase the success of your newsletter.
• Conditional personalization
  You can let Oempro insert alternate values if member information does not match the defined criteria. For example, you can let Oempro to write Mr. or Mrs. based on gender.
• Remote content embedding based on member information
  You can let Oempro to gather remote content and insert it to the defined location in your newsletter. For example, you can insert car brand logo based on member selection.

Newsletter Templates

• Creating newsletter templates and defining editable regions in templates
  You can easily create and save newsletter templates for your administrators. You can define editable regions and this avoids to protect the general layout of your template.

Expandability: Plug-Ins

• Several options
  Expand your Oempro with several plugins such as survey manager, quick polls, billing and reporting, language translator, SMS sender and auto-reminder.

Reporting Area

• Secured area
  You can create campaign owner accounts (client accounts) and give them special access to reporting area.
• Re-brandable
  You can provide campaign reporting area in different brands to each client.
• Campaign statistics
  Campaign owners (clients) can track ongoing and previously sent campaigns in real time through this area.

Auto Responders

• Even triggered auto responders
  You can set unlimited amount of auto responders with different send intervals and let Oempro to send these auto responders upon subscription.
• Detailed reporting
  You can track both email opens and link click through of auto responders and opt-in/out emails.
• Unlimited follow-up auto responders
  You can set different auto responders for each mail list and set their intervals in seconds, minutes, hours, days, week and month.

Public Archives and RSS Feeds

• Easy public newsletter archive creating and rebranding
  You can create unlimited amount of public archives and assign different campaigns to each archive. These archives can be published on your website pages, emails, blogs, etc.
• Easy public RSS feeds creating
  You can generate unlimited amount of RSS feeds and assign different campaigns to each RSS feed.

Subscription and Unsubscriptions

• Subscription and unsubscription by email
  You can let your visitors and customers to subscribe or unsubscribe by sending a simple email to a defined email address. Oempro will do the rest for you.

Security

• Human test
  Oempro can show a CAPTCHA human test image on login screens to avoid multiple login tries by bots.

Database Maintenance

• Database optimization and backup
  You can optimize and backup your database at anytime by using Oempro’s database maintenance tools.